The Vault. Trust = Non Negotiable.
Remember that online course I built that took me 4 years to complete. Yeah well that beast references over 150 research studies across all the typical domains you’d think: Pain Movement & Rehabilitation Mindset Self regulation Common body part misunderstandings & misconceptions And now I have a way to leverage all of this into the strongest trust signal a person with pain can find.
You’re expecting me to start talking about Memory Augmented Retrieval (MAR).
Something else has tickled me.
Last blog I spoke about trust being important.
A conversation with a client in the clinic made what felt like a massive piece of the jigsaw puzzle I’m building - fall right into place.
Clunk.
Trust.
I know how to solve for trust.
Enter: the Research Vault.
A searchable library of the evidence behind what I teach. Translated into simple accessible every-human language.
Remember that online course I built that took me 4 years to complete.
Yeah well that beast references over 150 research studies across all the typical domains you’d think:
- Pain
- Movement & Rehabilitation
- Mindset
- Self regulation
- Common body part misunderstandings & misconceptions
And now I have a way to leverage all of this into the strongest trust signal a person with pain can find.
Anywhere.
Picture this: you’ve got chronic back pain.
You open Instagram.
You open TikTok.
You open YouTube.
Because you’ve watched some back pain videos before, you’re hit with a tidal wave of:
“5 ways to fix your back pain now”
“The one stretch you’ll need for life”
“Don’t make this mistake about your psoas”
Bla bla bla bla fucking bla.
Even though you’re searching for it, you’re fucking sick of it too.
Because deep down it’s making you more confused.
Every single poster is offering conflicting advice.
Pushing you further from being able to build ANY certainty about your situation.
Leaving you that bit further from creating any sense of safety about your symptoms or body.
Pssst. If there’s one thing that I know FOR SURE, it’s that a lack of safety about your body is NEVER a good thing for a person with chronic pain.
With my client in clinic, I’d just spoken about how medical research is nigh on impossible for a person to interpret without any medical or health background.
And yet it’s held up as the gold standard of care.
Which it is.
Except that gold standard of care feels like it’s ringfenced more tightly than Fort fucking Knox.
The knowledge exists for practitioners and medical personnel to pass on to the people they help.
I ask myself:
Who is the knowledge meant to help?
PEOPLE WITH PAIN.
Who rarely gets it?
PEOPLE IN PAIN.
Who also (mostly) never bothers to read it?
The practitioners who help the people in pain.
Hmmmmm….
I flip open my laptop, find the folder with ALL the research papers I’ve accrued for my course content.
150+ papers.
What if I created a user facing part of my app that made the evidence searchable, succinct and most importantly - SIMPLE?
That would be the strongest trust signal I could possibly build.
It’s not my opinion.
It’s the actual best in class evidence that informs my content.
And users can now search it, chat with my chatbot about how it relates to their personal context and follow it from my app directly to the source to verify that I’m not making any of this up.
Yes. That will cut through the incessant bullshit of social media like a hot knife through butter.
And an additional unintentional benefit appeared too: I’ve found a way to force my chatbot to only reference course material and I’ve made the upcoming MAR work 10x more powerful.
So before I talk about building the MAR system, I had to build the receipts.
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